My background
Superior communication & program management leader, with proven success in developing and executing comprehensive initiatives/strategies that drive engagement, and increase brand awareness. Budget creation, management, and data collection for KPIs on these initiatives. Championing leadership objectives and creating engagement programs which foster a positive corporate culture across multiple platforms.
Skills
Leadership
Project Management
Brand and Engagement
Financial Management
Application Management
Work experience
Project/Program Manager
Verizon / Aug 2020 - Sep 2023
● Successfully restructured and led the communication department for the SVP/CIO Vivek Gurumurthy, and his direct reports across the entire organization, by providing creation of budgets, cultural initiatives, volunteerism, engagement, and recognition including ideation, leadership alignment, communications, and execution.
● Managed a team & oversaw the day-to-day operations/functions of ecard creation, event creation, team engagement, distribution lists, external requests while strategizing and on how to visually tell the story across executive level communications growing an online presence from zero to >700 active employees interacting daily.
● Strategized, planned, coordinated and executed monthly events across the entire GTS group, growing participation by 200%, while growing activation engagement by 70%.
Education
University of North Texas
Bachelor’s degree, Marketing and Psychology / 2003
SKILLS
Senior Project Manager / Chief of Staff
Verizon / Oct 2023 - Present
● Design and develop programs and identifying strategies that drive operational excellence across marketing, including process improvements, location strategy, and talent transformation and development, working with HR business partners.
● Working closely with leadership to define and prioritize programs and the division’s communications strategy.
● Plan, track and manage budgets where appropriate for components of events such as swag, engagement opportunities, etc.
Project Management & Leadership: Strategic Thinker, Agile Mindset, Operational Functionality Analysis, Client Development, Team Management, Event Management, Vendor Relations, Project Management & Execution
Brand and Engagement: Product Marketing, Digital Brand Campaigns, Digital Promotions, Operations Manager Consumer Engagement Strategy, Channel Integration, Consumer Retention, Grass Root Marketing, Process Development Multicultural Marketing, Brand Integration, Media Planning & Buying, Consumer Insights, Brand Management, Social Media Strategy, Influencer Campaigns. Applications: Poppulo, ECRM, CrowdAround, Jabber, Polly, Slack.
Financial: Market Research and Competitive Analysis, Budget Management & Cost Controls, Relations Fundraising & Cause Awareness
Applications: Poppulo, ECRM, CrowdAround, Jabber, Polly, Slack, Tableau
Languages
English and Spanish
Fluent Bilingual
“Nothing is impossible. The word itself says... ‘I’m possible!'”
- Audrey Hepburn
Leirum rivas
Yamile is a very knowledgeable professional and always makes sure to help the creative department getting all the information and giving her point of view in a relevant matter. She’s a great team player and wonderful person! A great addition to any team for sure!
Yamile is reliable, dedicated and upbeat. Yamile is a team player and enthusiastic co-worker. Regardless of deadlines or other pressure, Yamile always delivers. She was on top of the projects and kept the team moving forward
Salomon Dayan
What they say:
pablo miro
I had the pleasure of working with Yami during the past years and she became an essential member of our team regarding the management of projects, financials and clients relationship.Her commitment towards the business was always exceptional. She has a great attitude that has the power of becoming contagious within a team. No matter what the situation is Yami will always be there to help.
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